Make a great first impression. 

Customers assess your brand at a subconscious level. In a moment or two, customers make instinctive decisions about your brand's "feel" and "personality". 

That's why branding is vitally important. Your brand needs to gain the confidence and trust of your customers. Every brand touch point must make a consistent and quality impression. This includes your logo, business cards, website, office, retail space and supporting collateral, trade booth or pop-up

Get your brand really working for your business. 


Why Us?

We combine traditional and digital design experience with a bit of an edge. Siobhan's background in museum exhibition design, art history and research gives her a holistic view. 

We know and create storytelling through physical space and graphic design. 

A brand is like a museum: you want to educate, entertain and guide your audience, creating a loyal following. 


  • brand Research and development
  • brand assessment
  • brand positioning
  • design direction
  • symbolism development
  • logo design
  • website design
  • marketing collateral
  • UX Design
  • trade booth design
  • pop-up design

Let us assess your current brand value and positioning. 


The website looks absolutely fabulous....

"The website looks fabulous. All I want to do is buy, buy, buy. Brilliant idea."

—Client, Annie's Provedore

Listens, challenges and ultimately delivers!

"SDD is professional, committed, listens and understands challenges and ultimately delivers."

— Huan Qi, ABS

SDD developed a powerful and memorable brand.

"SDD developed our brand to symbolise our energy, professionalism and action orientation."

— Damien O'Malley OMG Group



Mac Forbes Wines   2016-2017

Mac Forbes produces a series of wines for the UK Wine Society. We designed the wine label, inspired by the wine rings left on the table linen after a great dinner party with friends and family. The artwork is created with watercolour to represent a looser and artier design, more in keeping with Mac Forbes brand positioning and product. Our work was review by Joanna Simon's food and wine blog. 

Allocated Bullion Solutions    2013-2016

This Singapore based Fintech company chose us to create their brand identity, trade booths and company wide collateral. We developed the brand strategy, positioning and design of their logo, tag line, printed collateral, UX design, websites, office design and trade booths. After a rebrand, the company mission statement evolved to a global vision rather than Singapore based. We oversaw the design direction and developed all the company's digital and print marketing, ad campaigns, pre and post conference ad campaigns and trade booth designs for globally based conferences such as Hubbis, LBMA, FIA, LME and Asian Wealth. 


This New York and Berlin based consulting firm bridges the divide between arts and science organisations. They chose us to create a fun, memorable and elegant brand for digital and print.

We created the dappled D to represent the coming together of ideas with the core concept of "idea bubbles" combined with scientific elements like atoms, neutrons and electrons - lots of circles or dots coming together. Rotating the D 90 degrees demonstrates how the firm approaches collaborations from different angles and an added bit of fun as it looks like a happy face. The bold yellow reflected the firm's youthful creative approach. 

OMG    2011-2016

OMG Group is an HR consulting company that assesses and restructures companies on an global scale. Since 2011 they have chosen us to manage design for various brands including O'Malley, M Sport and others. We created each brand with a clear vision to maintain links across the overall brand identity to deliver printed graphics, website, outdoor signage and corporate sponsored clothing. 


Annie's Provedore 2008-2013

We developed the integrated retail vision for food purveyor Annie's Provedore. We created a "farm store" identity with a logo based on a farm chicken - the Orpington "chook". We designed the website, chicken animation, collateral, bathroom murals, signage, store design and art direction on all advertising and publications. The quarterly menu magazine concept helped increase sales on key items with a story about each producer. 

We also managed and implemented:

  • product packaging
  • clothing design (cycling and wait staff aprons)
  • wine label design
  • retail store lighting and ceramic consultation styling
  • event concept development
  • credit card design
  • tagline development
  • logo design
  • art direction 
  • collateral design
  • car logo design and art direction
  • marketing and advertising direction and design
  • manage quarterly menu design

Annie's Kitchen

As the Annie's Provedore brand extended into catering and online sales we recommended creating a separate brand identity. We delivered a brand strategy, new brand positioning and logo design to partner with the existing "mother" and flagship brand. We also managed store signage and digital design to support the new brand. 

  • brand strategy and development
  • integration with exiting branding
  • art direction
  • logo design and development
  • store signage
  • digital design

75% of consumer decisions are made within the first 3 minutes of seeing your branding. 

Make a great first impression with us