We recently completed a property styling project in Barwon Heads for a long time client for whom we've created many interiors. The brief was to create a finished look for a luxury rental audience. While we love to look at outstanding interior photography there is a huge difference between a well designed space and a great looking photograph. You have to approach styling like a well balanced work of art. You need to make sure the viewer’s eyes continuously move around the published image (that means looking at the 3-D space and abstracting it down to 2-D image). The balance is achieved with large and small items positioned strategically. There is lots of little "shifting" and obsession to detail in achieving an image that is "just right".
As someone who always points out great and problematic design wherever I go, creating styled images for digital and published magazines requires a different professional hat. What do I mean? Well take bathroom styling for example. It invariably looks better in magazines when there is a soft item such as chair positioned in the picture. The final picture spread will look amazing but in reality its not great to have soft furnishings in a hot and humid space. The tend to mould.