Lighting - design rather than simply illuminating

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Lighting - design rather than simply illuminating

Lighting. I'm very passionate about it. Apart from needing to see properly it radically improves any space. Last week I focused on lighting on Instagram, mostly looking at designers based in the U.S. After a visit to Denfair on Friday I was reminded how much amazing talent there is in Melbourne and Australia. I generally breeze through a furniture trade fair in Melbourne in roughly an hour. I arrived at 10:30 am and did not leave until well after 5 pm. It was a fantastic day filled with lovely people and reminded me of what it was living in New York when I was more in touch with creatives;  people passionate about what they make and design. 

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Pick-My-Brain - Phone or skype consultation

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Pick-My-Brain - Phone or skype consultation

PICK-MY-BRAIN. A new service I offer where I answer your questions about design problems you have or ideas you want to develop but need a professional opinion. 

Will this match my walls? Is this bathroom tile going to work with what I've already purchased? I will help with those questions or guide you in the right direction so you can feel confident about the choices you’re making.

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How to achieve the right "brand" look for the event

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When a new illustration client approaches us most do not know what kind of design they want. They know they need to send out an invitation or an announcement and it need only be something simple. Simple is the brief.  More eyes start to critique the work as we progress and more information comes to light but I also start to guide them towards what they might like and would fit with their "brand". Even if its a bride who does not have a brand per say they do have a style they want to convey and really impress their friends and family. Yes a type of brand. An impressive design will always increase the number of people who want to attend your event. This project started at a simple pdf to be incorporated into an email and became a suite of work from a Save-the-Date, a formal letterpress invitation with matching hand lettered envelopes, place cards, menu and thank you cards. 

We started with local design elements from the location

This sign was based on a famous tourist sign in Key West.  We redesigned it with their trips while courting; he lived in Tahoe, while she is a born and lived in New Yorker...

How to create a point of difference. Styling for the airbnb market.

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How to create a point of difference. Styling for the airbnb market.

Have you got an airbnb to rent? Does your neighbour? I've even thought about renting my apartment on airbnb when I'm out of town. Price is not always a factor when renting. How to create a point of difference when the market is fully saturated with space that all look the same. 

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